Social Marketing & Development Course

Turn strangers into followers, followers into customers,
and customers into advocates—
master social media with this hands-on, 5-day course.

Mission Statement:

Fusing creative strategies with behavioral psychology to help businesses influence new customers using social media.

Traditional Marketing talks at people, Social Marketing talks with them.

What is the Social Marketing & Development Course?

Social marketing is about more than just posting content—it’s the art of building real relationships and brand equity.
This intensive, five-day course blends creativity with behavioural psychology to teach you how to engage, grow, and influence your audience effectively.

In a world where Social Media has become the front door to your business,
Our course helps you make sure that door is always open and inviting.

Course Overview

Dates & Location:

  • 5 Days Over Two Weeks, 9:30 am – 4:30 pm each day
  • Held in person at Blue Monarch Consulting’s training facility
    • located at 500 – 4th Ave SW in Calgary, AB.
  • We also have facility access to offer the course in BC, Saskatchewan, and Ontario

Course Fee:

  • $2,999* at our facility in Calgary
  • $3499* at facilities outside of Alberta
  • *This course is eligible for the Canada-Provincial Job Grant

Canada-Provincial Job Grant Details:

What You’ll Learn

This course is designed for professionals responsible for their company’s social media marketing. You’ll walk away with practical skills, creative strategies, and an in-depth understanding of how to turn your social media channels into powerful marketing tools.

Key Takeaways:

  • Understand the psychology behind social marketing and how to apply it.
  • Optimize your social platforms for maximum reach and engagement.
  • Develop a content strategy that resonates with your audience and drives growth.
  • Create compelling visual content using easy-to-learn tools like Canva and CapCut.
  • Measure the success of your campaigns using analytics and data-driven insights.

Course Syllabus

Day 1: Foundations of Social Marketing

  • Myth-busting and the role of a Social Marketing Manager
  • Essential Skills: What you need to succeed in social media marketing
  • Traditional vs. Social Marketing
  • Understanding the Psychology of Social Media

Day 2: Platform Mastery & Audience Engagement

  • Optimizing platforms (Facebook, Instagram, LinkedIn, and more)
  • Hacking Prevention – Business Social Account Security
    • over 70% of Business Social accounts are NOT properly secured!
  • Scheduling strategies across platforms for consistency
  • Defining your business archetype and audience
  • Developing content strategy and managing social media crises

Day 3: Content Creation & Visual Assets

  • Hands-on activities for creating engaging visual content
  • Learn how to produce photos, videos, and reels for different platforms
  • Master the tools: Canva and CapCut for streamlined content creation

Day 4: Storytelling & Strategy Development

  • Crafting the right story for the right audience at the right time
  • Bringing it all together to create a comprehensive social marketing plan

Day 5: Analytics & Data-Driven Decision Making

  • Leveraging analytics and KPIs across social platforms
  • Using Meta Business Suite Tools, Pixels, and Events Managers to track and improve performance
  • Learn how to manage data for long-term growth

Why This Course Matters

Social media isn’t just a billboard—it’s a coffee shop where conversations happen and relationships are built. To succeed, you need to engage your audience, provide real value, and build lasting connections. This course will give you the skills to do just that.

Course Perks

  • Comprehensive textbooks and workbooks
  • Certified Social Media Management Credential upon completion
  • KPI – Key Performance Indicator tracking charts
  • Content & Strategy charts
  • Community for Alumni Members
  • Hands-on, in-person learning experience
  • Build Relationships and Network with fellow Social Media Managers
  • Lunch, snacks, coffee, tea, and water provided daily

Are You Ready To take Your Social Media Marketing To The Next Level?

Sign Up For The Social Marketing & Development Course Today & Start Turning Your Audience Into Advocates!

Back To School Sale On Now!
Limited Time Offer $2499!!!

For A Limited Time ONLY $199!

Social Marketing &
Development Course
Registration

Back To School Sale On Now!
Limited Time Offer $2499!!!

We Would Love To Hear From You!

Thank You
For Reaching Out!

Someone will get back to you shortly.
We look forward to having conversation with you.
Have a fantastic day!

-The Hammerhead Team

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Have a fantastic day!

-The Hammerhead Team

P.S. We value your privacy and we never spam or share your information.
P.P.S. Be sure to tag us, we love to share our customers social content!

Thank You For Registering!

You will receive an information email shortly.

We will contact you for a brief chat to discuss the current state of your social marketing results.

Class sizes are limited, allowing us to have a tailored section to focus on the groups main concerns.

We are excited to have you join us!

-The Hammerhead Team

P.S. We value your privacy and we never spam or share your information.
P.P.S. Be sure to tag us, we love to share our customers social content!

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